Adobe - Special offers

[UX Optimisation]

The brief involved redesigning the Adobe special offers page to create a design that makes prospective customers feel comfortable and confident when proceeding to payment by making the offers as clear as possible.

I designed the offers page and the offer modules together across desktop, mobile and tablet. The page design allowed Adobe to use customisable campaign imagery whilst maximising legibility and making it easier to compare offers.

Information is presented to users in a way that makes the design transparent and honest. This not only reflects well on the business but is something that I think is key for a truly user centred experience.

The A/B testing during Black Friday showed a positive impact on conversion rates contributing to £2 million in increased sales. The design is being rolled out globally in 10+ countries and is projected to make Adobe £20 million in sales.