Homepage redesign

The Raspberry Pi Foundation homepage had largely not been changed since 2021 when it split in two (rasberrypi.org / rasberrypi.com) The old site was largely out of date with the brand guidelines and lacked structure.

The new homepage (and ultimately full site) redesign aims to showcase the amazing work the Foundation does and help users find what they need.

Cropped screenshot of the new Raspberry Pi Foundation Homepage. It shows the heading, “Empowering young people to use computing technologies to shape the world”.

UX review & stakeholder interviews

First we conducted a review of the current homepage to identify initial user experience concerns. The review as well as interviews with stakeholders helped to define the goals of the new homepage. We then created several block/wireframes to decide on what content and structure we wanted to test.

Two views of a page, one showing a basic layout with blocks and titles (blockframe), the other with more detail but just showing the general structure of the page (wireframe).]

Using the brand

As we were reimagining how the Raspberry Pi Foundation brand presents itself in a digital environment I started by creating several style tiles as a way of quickly exploring different approaches and getting feedback from stakeholders.

A grid of six different visual styles for the new homepage.

Prototypes and user research

I created 3 different designs for the homepage prioritising different types of content and user needs. We then used these mockups to test with real users to decide which approach was most suitable.

Three different mockups of the homepage each prioritising different types of content. One prioritising the Foundations products, one prioritising statistics, one explaining what the Foundation does without using its products to do so.

Product first

The insights showed that our users were using the homepage as a jumping off point, typically looking for a particular product, or wanted to understand what the Foundation does. This is why we decided on a product first approach.

Our users also disliked the use of statics on the homepage and expected those to be elsewhere. They also weren’t typically interested in the blog content. As a result these sections were removed or deprioritised.

Four cards, each showing a different product. Projects & Code Editor, Coolest Projects, Astro Pi, Code Club World.

A homepage for all

As with all our work, we ensured a great user experience regardless of the device being used. We also strive to meet the WCAG AAA standards wherever possible.

Mockups showing the new homepage at a desktop, tablet and mobile size.

Components

The Figma component library for this project includes all relevant documentation for the Engineers including some additional notes such as details on what elements to surface in the CMS and how individual components can be customised. I talk about my approach to documentation more in the RPF Design System project.

Screenshots of a Figma component library. It shows labels specifying properties of components such as primary, secondary, tertiary on a button, and also specific implementation notes for the engineers.

The future

Following the work from the homepage, other pages are now being created that are in keeping with and expanding upon the new visual style, such as the about page.

A collage of screenshots of the new Raspberry Pi Foundation about page, all in a similar visual style to the new homepage.
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